Wendy Li
Project 544
Source material: Gothic 544 (ATF)
Spring semester 2025
Digitized from American Type Founders’ Lining Gothic No. 544, this project reinterprets a historic sans serif through the lens of contemporary technological and cultural contexts. The revival is informed by ongoing research and collaboration within the Yale Blockchain community, with whom I’ve been working over the past year. The resulting typeface embodies the community’s ethos—merging boldness with clarity, resilience with pragmatism—to reflect the spirit of decentralized innovation and digital infrastructure.
Designed primarily as a display typeface optimized for screen environments, this typeface maintains strong legibility across a range of resolutions, including low-DPI displays common in decentralized, edge-computing contexts. While its core design emphasizes bold, assertive forms suitable for headlines and interface elements, it has also been extended into body text weights, offering a consistent visual language across typographic hierarchies.
These student typeface designs created at Yale School of Art are noncommercial academic projects, commonly revivals or reinterpretations of historical typefaces. Read more about this typeface design course at Yale School of Art.
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